Celestia
Skincare Brand
About
Celestia is an award-winning, self-initiated brand that helps young people grow into and embrace their skin through all kinds of changes that are a normal part of life. It does this by taking on a space and star theme to be extra engaging and fun! I took all of the photos of models presented and used them to create posters, billboards, and social media assets. I also designed packaging for potential products.
Programs
Illustrator
Photoshop
Lightroom
After Effects
Problem
Young people aged 10 to 30 often experience acne and other hormone-related skin issues that can impact their self-confidence. Celestia seeks to transform this challenging experience by offering support, promoting comfort, and helping to restore confidence with compassionate care.
Process
The process began with gathering inspiration across several mood boards and conducting customer research to establish a strong foundation for the brand’s success. Throughout the semester, weekly review meetings were held to present project iterations, incorporating feedback at each stage to refine and enhance the brand's development.
Product
A comprehensive brand pitch was developed, showcasing the brand identity, core values, and key deliverables. This includes engaging gifs, thoughtfully designed product packaging, and billboard campaigns.
Research and References
